I am a college student and I like video games. These two contributing factors result in the phenomenon that is never watching television programming. The few intervals of free time I have between games is usually reserved catching up on the news via Jon Stewart and/or Stephen Colbert.
I feel that my political views tend to lean more toward the liberal side of things though I like to consider myself fairly balanced. I can feel this most when I'm watching and listening to others present their political views. It is in these instances of comparing and contrasting that I feel I come to know my own views better and can see the biases in myself and others.
It is generally excepted that both Stephen Colbert and Jon Stewart share similar, liberal views. However, in the years that I have been watching their shows back to back and covering, generally, the same stories you begin to pick out subtle differences in the way they present their ideologies.
Maybe it is because of his satirical alter ego but I find that I always seem to interpret Stephen's views to be pretty strictly liberal in almost any situation, though this may be tainted through his satire.

These differences may seem minuscule but I bet there are people out there that if asked the political views of the two they would think they were both the same. It is these little differences in the media that tend to sway our opinions the most I think. If I were to watch something on Fox News, I would have an automatic bias against what they were saying because of my personal feelings toward their program. However, if someone like Jon Stewart were to express the same opinion on his show I would feel it had good solid reasoning. This isn't something I'm proud of, of course, but I can admit to it. And just like that I am swayed to an opinion I wouldn't normally hold because of its subtle introduction through a medium I trust.
I suppose my overall point here is that the presentation of ideas in a show has a lot to do with how the viewers will accept or reject them. Some are subtle and balanced and some are in your face over the top. How does your news source present its information? Which do you best respond to? These are questions that not only help you choose your medium of information but are also an insight into yourself and your own personal views.

(I'm a fan of Coco myself.)